Customer Service Sales Apprentice
Eda Learning and Development Limited · Potterton way · posted 5 October 2026
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UK Cables is a leading national cable stockist, specialising in the supply, management and distribution of electric cables.
UK Cables can trace their provenance to 1987 when BICC sold their specialist cable stockholder, Cablexpress. Cablexpress was later joined by Capital Cables and Dunasfern. After the acquisition of Cables and Flexibles in 1993 all of the locations adopted the trading name of UK Cables.
In order to provide more focus and business development, the company joined Newbury Investments in 2004.
Today, UK Cables has 3 stocking locations and 1 sales office and offers an extensive range of cables and cable solutions across the UK.
What is an Electrical Wholesaler?
Electrical wholesalers sell the products we all use in our homes, businesses, entertainment venues, cafes that give us access to electricity - from lighting our homes through to floodlighting a football match, from recharging a mobile phone to recharging an electric vehicle. The products you will be working with are used in domestic, industrial, and commercial settings, and are installed by contractors and electricians.
After full training responsibilities will include:
- Processing orders
- Opening new orders
- Serving customers on the Trade Counter
- Answering the phone
- Calling customers
- Calling Suppliers
Your training
Completing a Level 2/3 Customer Service Apprenticeship standard, consisting of:
- Knowledge and competence qualification in Customer Service at Level 2/3
- End-Point Assessment (EPA) - final test and observation
The vocational and academic training aspects are separated and delivered by separate teams. The vocational training and assessment are conducted, more often than not, on site according to the employers wishes.
Notice of dates is agreed well in advance of a site visit. Training and assessment is conducted both on and off the job, according to the needs of the course and the learner. Every effort is made to ensure the best result is achieved by the learner.
Where it leads
Opportunities that could arise after the apprenticeship are:
- Sales Team Member
- Counter Sales
- Sales Rep
About Eda Learning and Development Limited
EDA Learning and Development will employ you on behalf of the branch,
Things to consider
Please ensure you have looked at the travel time to the location and worked out the form of transport you will be taking.
Please be aware that there is studying involved but in work time only.
Skills they're looking for
Entry requirements
- GCSE English (grade 4-9) — desired
- GCSE Maths (grade 4-9) — desired
Where you'll work
- UK Cables, Interchange one, Potterton way, Smethwick, B66 1AF
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