SEO Apprentice
Fred. Olsen Cruise Lines Limited · 42 White House Road · posted 11 September 2026
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Working closely with our SEO & Content Specialist, you’ll help improve the visibility and performance of the Fred. Olsen Cruise Lines website in organic search. You’ll combine structured learning with practical, hands-on experience, developing your knowledge across areas such as:
- Keyword research- using tools such as Semrush and Google Keyword Planner to understand what customers are searching for and identify opportunities for new content
- Content planning - helping create search briefs for our Content Team, identifying target keywords, questions and topics that pages should cover
- On-page SEO - supporting improvements to page titles, meta descriptions, headings, image alt text and internal links
- Content optimisation - helping refresh existing website content to ensure it remains accurate, useful and competitive
- Technical SEO - learning how to monitor website health, identify issues and support website launches and changes
- SEO reporting - helping analyse organic performance using tools such as Google Analytics 4 and Google Search Console and turning data into clear, simple insights
- Competitor research - keeping an eye on what other cruise companies are doing online and identifying opportunities for Fred Olsen
- Team collaboration - working with colleagues across Marketing, Content, UX, Product, Brand and Development
- Digital marketing - developing a broader understanding of areas such as email, paid media, social media, content and brand marketing
- AI in marketing - learning how to use AI tools appropriately for research and drafting, while applying your own judgement and fact-checking anything produced
No previous SEO or digital marketing experience is required, we will provide the training and support you need to develop your skills and build a career in digital marketing.
Your training
This is an Apprenticeship; the successful candidate will work towards the Level 3 Multi-Channel Marketer qualification. which has an estimated course duration of 18 months.
This will be a work-based Apprenticeship, therefore there will be no requirement for a day release to college. You will have an allocated Assessor from an Apprenticeship training provider who will visit you in the workplace and provide 1-2-1 training, support, and guidance throughout the course.
You'll have the opportunity to gain hands-on experience with an award-winning cruise and travel brand. With structured learning and support throughout your apprenticeship, you’ll build a portfolio of evidence throughout the programme and develop an understanding of the wider marketing mix, giving you a strong foundation for a career in digital marketing.
Where it leads
After successful completion of the Apprenticeship course there could be the possibility to progress into a permanent position in the team.
About Fred. Olsen Cruise Lines Limited
At Fred. Olsen Cruise Lines, we believe a cruise is different to a holiday. A cruise is about the joy of the journey, as well as the destinations you visit, and exploring the world from the wonderful vantage point of the ship and the sea. We plan our cruises differently. Our team of Journey Planners change our itineraries every year - unlike some other cruise lines who always sail the same routes. We also put as much time into planning scenic cruising on every sailing as we do in choosing the destinations themselves. As a result, we have won Cruise Critic’s award for best itineraries 5 years in a row. Our smaller-sized ships have been elegantly designed and they all look and feel like ships with wide open deck spaces as well as lounges and restaurants which have been meticulously planned to ensure you have a wonderful experience. The smaller size of our ships also allows us access to more interesting places, such as Norway’s lesser known Fjords. It also means we can dock in the heart of some of the world’s most fascinating cities. With sailings from five departure ports around the UK, your next Fred. Olsen cruise is closer than you think.
Skills they're looking for
Entry requirements
- GCSE English and Math's (grade 9-4 (A*-C)) — essential
Where you'll work
- Fred Olsen Limited, Fred Olsen House, 42 White House Road, Ipswich, IP1 5LL
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